A BRAND NEW WAY TO BREAKFAST
Schulze & Burch Biscuit Co. has been baking up quality snacks since 1923. And we produced the very first toaster pastry – Toast’em Pop-Ups – in partnership with General Foods way back in 1963. Kids loved them, and so did parents.
We loved them, too, actually. So in 1971, Schulze & Burch acquired the brand and kept baking the toasty, tasty favorites. Along the way, we’ve made continual improvements to our pastries and processes, including a state-of-the-art facility.
Today, Toast’em Pop-Ups have a devoted following thanks to better quality, better taste and better value. Pop some in your cart and try ‘em today.
The ’60s
The original toaster pastry pops up in 1963.
Neil Armstrong walks on the moon in 1969. He probably wanted a snack.
The ’70s
We officially acquire the Toast’em Pop-Ups brand. Grooviness ensues.
Microwaves become common, making toasters super jealous.
The ’80s
Pac-Man chomps his way into arcades in 1980.
Kids eat breakfast with He-Man and She-Ra.
The ’90s
Cargo pants carry Gameboys, pagers AND snacks.
Y2K looms; snacking is a welcome distraction (disnacktion?).
The ’00s
A new century! Everybody feels weirdly old!
Pluto gets ghosted and the world is outraged.
The ’10s
Instagram launches in 2010 (cue the duck lips).
Minecraft comes out in 2011. Everything looks like it’s built out of Toast’em Pop-Ups.
The ’20s
The multiverse is unleashed. Toast’em Pop-Ups still not available in movie theaters (sigh).
(Insert whatever cool thing YOU did today!)